[ARTICLE] Shelter dogs take a starring role in Ralph Lauren's fall accessories video

For a video advertising its fall accessories collection, Ralph Lauren has enlisted the help of some unlikely muses: shelter dogs.

In honor of Adopt a Shelter Animal Month this October, the pooches were given starring roles in the clip, which sees them perching inside leather handbags, trotting along city streets in doggy clothes and putting their best face forward as they nuzzle up to their human co-stars.

The striking digital film, which takes place in New York and Paris, is shot in black-and-white except for the animals and the accessories from the collection, which stand out against the stark background.

Pretty pooches: In honor of Adopt a Shelter Animal Month this October, Ralph Lauren has enlisted shelter dogs to star in a video advertisement for its fall accessories collection

 Contrast: The striking digital film, which takes place in New York and Paris, is shot in black-and-white except for the animals and the accessories from the collection, which stand out against the stark background

 For a good cause: Ralph Lauren teamed up with the ASPCA for the two-and-a-half-minute clip, which was aimed at getting animal lovers to adopt the abandoned pups

 

In one shot, a woman is seen walking the streets of New York carrying a tiny canine in her leather glove-clad hands.

The pup wears a purple sweater, while his owner showcases a gold bracelet and brown leather bag from the fall accessories collection.
 
Another scene sees a three-month-old brown and black miniature dachshund named Roxy taking a nap inside her owner's Italian leather dog carrier.

Ralph Lauren teamed up with the ASPCA for the two-and-a-half-minute clip, which was aimed at getting animal lovers to adopt the abandoned pups.

 

 Dog tired: One scene sees a three-month-old brown and black miniature dachshund named Roxy taking a nap inside her owner's Italian leather dog carrier

 Happy outcome: Since the advertisement was first posted online, every single one of the dogs featured in it have been happily adopted into loving families

 Donation: As well as helping the animals get adopted, brand has also pledged ten per cent of the proceeds from sales of its fall accessories line - except for jewelry and watches - to the organization

 Blending in: A grey and black spotted daschund named Coco is one of the stars of the video, which sees her using her fur as camouflage as she nuzzles up to her owner's houndstooth coat

 

Since the advertisement was first posted online, every single one of the dogs featured in it have been happily adopted into loving families, according to the Ralph Lauren website.

The website notes that Roxy - now ten months old - has found a home thanks to the video, and now enjoys playing tug-of-war on the beach in Montauk, New York, with her new owner Nicole

A grey and black spotted daschund named Coco also stars in the video, using her fur as camouflage as she nuzzles up to her owner's houndstooth coat.

 High-tech: The video was shot on a green screen using 3-D imaging technology, with a black-and-white cityscape backdrop

Dog days: A model holds up her cutest accessory while standing on a Parisian bridge

Today, she has been adopted by two women named Melina and Maria and, according to her biography on the Ralph Lauren website, she enjoys 'making new friends'.As well as helping the animals get adopted, brand has also pledged ten per cent of the proceeds from sales of its fall accessories line - except for jewelry and watches - to the organization.

 

According to WWD, the video was shot on a green screen using 3-D imaging technology, with a black-and-white cityscape backdrop.

 Man's best friend: According to David Lauren, the executive vice president of advertising, marketing and corporate communications, dogs have 'always been part of the DNA' of Ralph Lauren

 Animal lovers: 'Since we first started running ads, you would see full-page ads that just show dogs. We wanted to find a creative way to bring our love of dogs to the Internet age,' said Mr Lauren

 Fashion to fall for: The autumn accessories collection features Ricky handbags, shoes and jewelry, as well as dog sweaters and leather leashes and carriers

 

While its aim is to raise awareness for animal welfare and promote the adoption of shelter dogs, David Lauren, the executive vice president of advertising, marketing and corporate communications, insists dogs have 'always been part of the DNA' of Ralph Lauren.

He told WWD: 'Since we first started running ads, you would see full-page ads that just show dogs. We wanted to find a creative way to bring our love of dogs to the Internet age.'

The fall accessories collection features Ricky handbags, shoes and jewelry, as well as dog sweaters and leather leashes and carriers.

Video Link: RalphLauren

original article source: dailymail

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